How to Shop the Supermarket Reduction Aisle and the Best Times to go!

. Sunday, June 3, 2018 .
With the costs of food increasing, many families are turning to doing their main food shops daily; and solely buying "yellow sticker items". A "yellow sticker item" is ultimately a item which has been reduced by the store.

The majority of the time it will be fresh food items which are reduced and discounted the most. This is obviously due to the items having a shorter best before/use by date.

Just because an item of food is going out of date that day, doesn't mean it wont be ok to eat in the future! The genius invention of the freezer has helped this problem, and I'm pretty sure a lot of what you pick up out of the reduction cabinet will be suitable for home freezing.

All supermarkets are reducing products throughout the day, starting with a small discount and nearer to the end of the products shelf life a bigger reduction is applied. In this post I will mainly be focusing on Tesco, as this is my local supermarket so I have the most knowledge on their reduction process! My local Tesco is a big store so smaller shops may do it differently!

The process of reducing short-dated products at TESCO;
• (6pm on wards) The evening before a product goes out of date, a small reduction is sometimes applied if the store has a lot of that product they're reducing. This is a good time to get products which aren't out of date for another 24 hours for a good price.
• (11am on wards) On the day the product goes out of date, in the morning at around 11am the store staff will start reducing everything on that days date and put it into the reduction cabinet. This is usually still a small reduction.
(3pm on wards) Another reduction is usually placed at this time, discounting the products further. This is the penultimate reduction before the major reduction later on.
• (7pm) At 7pm all reductions are usually out. My Tesco reduces items between 70%-90% on a good day! This time can get very busy, and very often people are queuing besides the reduction bay to have first picks on what's available!
Depending on how 'serious' you are about saving money, you can either choose to queue and join the mayhem or wait a few moments for most people to walk off (this is what I do!) so you can have a proper rummage of what's left.

On a Sunday stores will follow a similar process, but items are usually discounted more as there are less hours to sell them in. (Stores are usually open for a smaller amount of hours on a Sunday).
On a Sunday in my local Tesco most reductions are out at 3pm!

One thing you need to be aware of is that every store will have their own reductions policy. If you're queuing to get reduced items there may be a certain area where you have to wait, you may not be able to help yourselves to the items until the staff have put them all into the cabinet etc. Just make yourself aware before you start to stop yourself getting into trouble!

Do you shop the reduced section regularly?


With the costs of food increasing, many families are turning to doing their main food shops daily; and solely buying "yellow sticker items". A "yellow sticker item" is ultimately a item which has been reduced by the store.

The majority of the time it will be fresh food items which are reduced and discounted the most. This is obviously due to the items having a shorter best before/use by date.

Just because an item of food is going out of date that day, doesn't mean it wont be ok to eat in the future! The genius invention of the freezer has helped this problem, and I'm pretty sure a lot of what you pick up out of the reduction cabinet will be suitable for home freezing.

All supermarkets are reducing products throughout the day, starting with a small discount and nearer to the end of the products shelf life a bigger reduction is applied. In this post I will mainly be focusing on Tesco, as this is my local supermarket so I have the most knowledge on their reduction process! My local Tesco is a big store so smaller shops may do it differently!

The process of reducing short-dated products at TESCO;
• (6pm on wards) The evening before a product goes out of date, a small reduction is sometimes applied if the store has a lot of that product they're reducing. This is a good time to get products which aren't out of date for another 24 hours for a good price.
• (11am on wards) On the day the product goes out of date, in the morning at around 11am the store staff will start reducing everything on that days date and put it into the reduction cabinet. This is usually still a small reduction.
(3pm on wards) Another reduction is usually placed at this time, discounting the products further. This is the penultimate reduction before the major reduction later on.
• (7pm) At 7pm all reductions are usually out. My Tesco reduces items between 70%-90% on a good day! This time can get very busy, and very often people are queuing besides the reduction bay to have first picks on what's available!
Depending on how 'serious' you are about saving money, you can either choose to queue and join the mayhem or wait a few moments for most people to walk off (this is what I do!) so you can have a proper rummage of what's left.

On a Sunday stores will follow a similar process, but items are usually discounted more as there are less hours to sell them in. (Stores are usually open for a smaller amount of hours on a Sunday).
On a Sunday in my local Tesco most reductions are out at 3pm!

One thing you need to be aware of is that every store will have their own reductions policy. If you're queuing to get reduced items there may be a certain area where you have to wait, you may not be able to help yourselves to the items until the staff have put them all into the cabinet etc. Just make yourself aware before you start to stop yourself getting into trouble!

Do you shop the reduced section regularly?


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